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Perfection Clutch Announces New Alliance with BWD Automotive TIMMONSVILLE, S.C. -- May 7, 2002 -- Perfection Clutch, a leading manufacturer of clutch components, has formed a strategic alliance with BWD Automotive, a division of Dana Corporation's Under Hood Group, to supply clutch kits under the Brute Power brand name. The new relationship, effective June 1, 2002, will take advantage of each partner's core competencies: Brute Power's brand recognition and Perfection Clutch's high quality products. "We are excited about this opportunity to partner with BWD Automotive to sell our products under the Brute Power brand, the most respected name in aftermarket clutches," said Perfection Clutch President Jim Ott. This partnership will leverage the manufacturing strengths of Perfection Clutch with BWD Automotive's aftermarket service and distribution networks. Perfection Clutch will also benefit by having its clutch kits represented by BWD Automotive's direct sales force, whose market knowledge and well-established customer relationships are unrivaled in the industry. "Apart from its superb manufacturing capabilities, the quality reputation of Perfection Clutch products is the perfect answer to our customers' needs," said John Washbish, President of the Dana Under Hood Group. "Our customers are the real winners of this program because they'll benefit from the combination of the best built clutch kits sold under the best brand name in the business." |
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